Customer requests are difficult to answer
Questionnaires, tenders and product-information requests repeatedly trigger searches across several teams.
Consulting
Commercial strategy for sustainability-shaped market change.
Sustainable Edge works with businesses bringing products to European markets. We step in when new rules, customer requirements and supporting evidence involve several teams, but no clear commercial response has emerged.
What must we address? Where is the opportunity? How do we make it commercially valuable?
Inside the business
What this looks like in practice.
Nobody owns the information from end to end
Sales, product, sustainability, quality and procurement each hold part of the answer; no one owns the whole flow.
New requirements sit outside commercial planning
PPWR and cross-border EPR create immediate packaging questions. Claims rules affect what the business can say. ESPR and Digital Product Passports bring product information and design into view.
The available data cannot yet support the work
Information exists, but its quality, consistency and relevance are uncertain.
Commercial use is poorly defined
Evidence and investments exist, but teams cannot see how to use them in sales, claims, offers or priorities.
One person is expected to hold everything together
One role is expected to cover regulation, data, customer requests, coordination and innovation.
The issues are connected, but the work does not have to start everywhere at once.
Consulting engagements
Three ways to work together.
Start with what must be addressed, an opportunity worth finding or an offer that needs strengthening. Each engagement can stand alone or connect to the others.
Respond to changing requirements
Establish what regulation, customer demands and market expectations mean for the business, its evidence and its commercial response.
Outcome
A practical baseline, clear ownership and a prioritised response plan.
Find the commercial opportunity
Connect changing customer and market conditions with the company’s evidence, investments and capabilities to identify where value may be protected or created.
Outcome
A focused opportunity map showing what to pursue, investigate or leave alone.
Strengthen the offer
Shape the proposition, positioning, supporting evidence, claims and market approach around a relevant capability or opportunity.
Outcome
A stronger value proposition, evidence base and market approach.
One live business situation is enough to begin.
The first conversation can start with the issue as it currently stands.
How the work is informed
Commercial, customer and sustainability evidence in one view.
We bring together four kinds of evidence: commercial performance; customer and market insight; product and sustainability information; and relevant external change.
We begin with what the business already has and add focused research only where an important gap could alter the commercial response.
Commercial experience across growth, innovation and international markets.
For more than 20 years, Nic Kaftan has worked across commercial growth, innovation, analytics, portfolio strategy, offer development and international market expansion.
Sustainable Edge applies that experience to situations where sustainability starts to affect customer demand, differentiation, procurement, margin or market access.
The work combines commercial judgement with proportionate evidence. Clients work directly with Nic; formal legal interpretation, technical measurement and assurance remain with qualified specialists.
Contact
Working through a similar question?
When sustainability-shaped change creates a commercial question inside the business, the conversation can start there.
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