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Start with the commercial question.
If sustainability is beginning to affect a customer decision, an offer, an investment priority or access to market, the conversation can start with the question you are trying to resolve.
Useful starting points
- 01What is changing?
- 02Where is the commercial effect appearing?
- 03What decision now needs to be made?
- 04What evidence is already available?
Email Nic Kaftan
Bring the question as it currently stands.
No elaborate brief is needed. A short note on the situation and the decision it affects is enough to begin.
nic@sustainable-edge.de